Music can be soothing, exciting, exhilarating. It can move our hearts and enrich our lives, which is the goal we at Accuphase seek through audio technology.
This was the idea behind the slogan "Enrich Life through Technology" which originally brought together the group of very highly skilled audio experts who conceived and today produce the successful Accuphase line of audio equipment. It is the guiding principle behind all Accuphase components whose high grade can be considered extravagant. Just as there are exquisite musical instruments that are especially highly prized, we believe that the same applies to audio components. This belief forms the basis of our design concept. It is the reason why we strive to build extra value into each of our units so that they will display fully the merits of hand construction.
The name ACCUPHASE was adapted by taking the prefix ACCU from the word "accurate", and combining it with PHASE which is a most important factor in audio technology. We feel it is a very fitting brand name to describe our products that fully portray this and other important characteristics, which penetrate the innermost depth of audio technology. Our endless pursuit of quality requires a very high degree of processing which persuades us to avoid the use of mass production systems. Consequently, production volume is limited and Accuphase products are available only at a restricted number of specialized stores.
Accuphase equipment is not subject to the whims of market fashion since they are made, above all, to achieve true high fidelity sound reproduction. This is the foremost reason why our products have enjoyed long-run production.
Electronic parts and mechanical components as well as circuit topology and mechanical structure, all of these elements that constitute a piece of audio equipment have their own sonic characteristics. This is the reason why audio equipment from various manufacturers can differ considerably in how the finer details and nuances of the music are reproduced. It is this type of sonic character that ultimately determines the value of the product. But even with the latest measurement technology, it is very difficult to pinpoint or analyze sound quality differences. The ultimate measuring tools are still the human ears.
When embarking on the design of a product, we have a certain concept of the sound that we want to achieve, and this guides us in deciding on circuit topology, parts selection, and physical construction. But in many cases, it will not be possible to realize the original sonic concept right away.
By changing the combination of parts, their physical layout, and various other factors, we adjust the sound and work towards bringing it closer to our goal. This important process of sonic tuning is unique to quality audio equipment, it is usually not part of the development process for other electric products used in the home. At Accuphase, about as much time is devoted to repeated listening tests of our products as to technical development.
With automobiles and many home appliances, parts will often be swapped or changes made to construction in the middle of a production run, with the aim of reducing costs or improving performance. This practice is known as running change. Accuphase by contrast never does this, because a running change would inevitably change the sound quality. We carefully preserve the single prototype that was decisive in determining the sound quality of a given model during development, and
every subsequent product is checked against this reference, from very first that leaves our premises to the end of the production run, thereby ensuring that sound quality remains absolutely consistent.